The Roundup

As if spam in our mailbox isn’t crazy enough now spammers are hopping into the AI game with personalized written emails to circumvent the filters…

According to this article from Gizmodo,

Spam, or unsolicited commercial emails, can be profitable for spammers, who send these messages to nudge recipients towards a specific action. Legitimate advertisers have similar goals, but spam messages often lack proper links and unsubscribe options. Spammers use various strategies to target susceptible individuals, including scams like the “Nigerian prince” scheme.

Advancements in AI and generative large language models (LLMs) like ChatGPT could enable spammers to better target and persuade individuals based on their accessible information, such as social media posts. LLMs can adapt to individuals’ writing styles and make predictions about their preferences or beliefs. Research shows that LLMs can predict words an individual will say next and how they will respond to certain questions, suggesting they possess knowledge about human reasoning.

Spammers could use LLMs to craft persuasive arguments on various topics, increasing their chances of success. However, AI advancements could also improve spam filters, enabling them to better identify and block unwanted messages while allowing through desired content. These filters may even predict whether a user would want to read an email before they see it.

While concerns about AI’s potential dangers exist, the technology can also bring positive outcomes, such as helping to understand and counteract human reasoning weaknesses exploited by malicious actors. The key lies in who creates and controls these tools and how they are used.

Quick Tip

The Pareto Principle suggests that 80% of revenue comes from only 20% of customers who opt for premium products or services. By recognizing and catering to these high-value clients, businesses can maximize profitability and prioritize their most significant contributors to success.


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Your Mission

Are you churning out enough  content to get noticed?

Take a moment to ponder: does your content light a spark, uplift spirits, offer valuable knowledge, or is it only about what you desire? 

Here are a few action items you can take to making your content well worth the effort:

1. Reflect on your current content strategy: Evaluate whether your content is aligned with your audience’s needs and preferences, and if it truly resonates with them.

2. Research your target audience: Understand their interests, pain points, and preferences to create content that appeals to them.

3. Diversify your content formats: Experiment with different formats like blog posts, images, videos, short-form, and long-form content to see what works best for your audience.

4. Focus on value: Ensure that your content inspires, motivates, educates, or solves a problem for your audience, rather than only promoting your own interests.

5. Monitor engagement and feedback: Keep track of how your audience interacts with your content, and use their feedback to improve and optimize your strategy.

6. Iterate and improve: Regularly analyze your content’s performance and adjust your strategy accordingly, always striving to create more of what your audience wants.

7. Foster a community: Engage with your audience on social media and other platforms, encouraging conversation and connection to build loyalty and trust.

By following these action items, you’ll be well on your way to creating content that resonates with your target audience, fostering strong connections and enhancing your brand’s presence.

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