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The Roundup

There’s some big news this week that you need to know about. In-store shopping is on the rise again! That’s right, people are leaving their homes and heading to brick and mortar stores to do their shopping.

There are a few reasons for this. First, people are starting to get tired of shopping online. They miss the experience of browsing the aisles, trying on clothes, and interacting with salespeople. Second, people are starting to realize that they can get better deals in stores than they can online. And finally, people are starting to care more about supporting local businesses.

Quick Tip

Embrace the Power of Social Media! It’s not just for online businesses. Posting regular updates about your offerings, highlighting customer testimonials, or even giving a behind-the-scenes look at your operations can greatly increase your visibility and customer engagement.

Spotlight

“Google Business is like a personal assistant for your business. It helps you manage your online presence, connect with customers, and grow your business.”

This week, we’re talking about Google Business, a free and easy-to-use tool that can help you manage your online presence.

Google Business (formerly Google My Business) lets you verify and edit your business information, so that customers can find you and learn more about your business.

Here are a few ways that Google Business can help you:

 

  • Get found online: When customers search for businesses like yours on Google, your Google Business listing will appear in the search results. This is a great way to get your business in front of more people.
  • Tell your story: Your Google Business listing is a great place to tell customers about your business. You can add photos, videos, and descriptions to give customers a better idea of what you do and what you offer.
  • Connect with customers: Google Business lets you connect with customers directly. You can respond to reviews, answer questions, and post updates. This is a great way to build relationships with customers and show them that you care.

If you don’t have a Google Business listing, I encourage you to create one today. It’s a free and easy way to improve your online presence and reach more customers.

Here are some tips for creating a great Google Business listing:

  • Make sure your information is accurate and up-to-date. This includes your business name, address, phone number, website, and hours of operation.
  • Add photos and videos. Photos and videos can help customers get a better sense of your business. Be sure to include photos of your products or services, as well as photos of your storefront or office.
  • Post updates. Use Google Business to post updates about your business, such as new products or services, special offers, or upcoming events. This is a great way to stay top-of-mind with customers.
  • Respond to reviews. When customers leave reviews for your business on Google, be sure to respond promptly and courteously. This shows customers that you care about their feedback and that you’re committed to providing excellent service.

By following these tips, you can create a Google Business listing that will help you reach more customers and grow your business.

Your Mission

Here are some action items that you can take to maximize the effectiveness of Google Business:

  1. Claim your Google Business listing. If you haven’t already, claim your Google Business listing. This will ensure that your business appears in Google Search and Maps results, and that you have control over the information that’s displayed.
  2. Complete your Google Business profile. Be sure to complete your Google Business profile as fully as possible. This includes adding your business name, address, phone number, website, hours of operation, and other relevant information.
  3. Add photos and videos. Adding photos and videos to your Google Business listing can help potential customers get a better sense of your business. Be sure to include photos of your products or services, as well as photos of your storefront or office.
  4. Post updates. Use Google Business to post updates about your business, such as new products or services, special offers, or upcoming events. This is a great way to stay top-of-mind with potential customers.
  5. Respond to reviews. When customers leave reviews for your business on Google, be sure to respond promptly and courteously. This shows potential customers that you care about their feedback and that you’re committed to providing excellent service.
  6. Optimize your Google Business listing for search. Use keywords that potential customers are likely to use when searching for businesses like yours. This will help your listing appear higher in search results.
  7. Promote your Google Business listing. Share your Google Business listing on social media, your website, and in any other marketing materials you use. This will help to get the word out about your business and drive more traffic to your website.

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