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The Roundup

Get ready for growth! The National Retail Federation (NRF) predicts a 4 to 6% increase in retail sales this year, reaching between $5.13 trillion and $5.23 trillion. E-commerce isn’t far behind, expected to surge 10 to 12%, which means roughly $1.41 trillion to $1.43 trillion in sales. However, don’t discount the importance of brick-and-mortar stores; they still make up 70% of total retail sales. And, according to Forrester research, things won’t change soon as 72% of U.S. retail sales will still happen in-store by 2024. Want to keep up with the trends and be ahead of the game? Check out these resources.

Quick Tip

5 ways to Ensure Success

  • Do your research. Before you launch your business, do your research and make sure you have a clear understanding of the market you’re entering. This includes things like identifying your target customers, understanding your competition, and researching the financial feasibility of your business.
  • Have a plan. Once you have a good understanding of the market, you need to develop a business plan. This plan should outline your goals, strategies, and how you plan to achieve them.
  • Get organized. It’s important to be organized from the start. This includes things like setting up a system for tracking expenses, managing inventory, and keeping track of customer information.
  • Hire help when you need it. Don’t try to do everything yourself. As your business grows, you’ll need to hire help to handle tasks that you don’t have time for or that you’re not good at.
  • Don’t be afraid to ask for help. There are many resources available to small business owners, including government agencies, chambers of commerce, and online forums. Don’t be afraid to ask for help when you need it.

Spotlight

Google Bard is a new AI chatbot, similar to ChatGPT,  that can help business owners in a ton of ways.Google Bard is a high-speed, efficient alternative to traditional human assistants. It excels at processing vast amounts of information from the Internet that a human assistant simply cannot match. 

Here are a few examples of how it can be used:

  • Customer service: Bard can answer customer questions, resolve issues, and provide support 24/7. This can free up your staff to focus on other tasks, and it can also help you to improve customer satisfaction.
  • Marketing: Bard can generate marketing copy, create social media posts, and write ad copy that is sure to grab attention. This can help you to reach more customers and grow your business.
  • Sales: Bard can qualify leads, generate proposals, and close deals. This can help you to close more sales and increase your revenue.
  • Productivity: Bard can help you with tasks such as writing reports, creating presentations, and managing projects. This can save you time and help you to be more productive.
  • Research: Bard can find information, analyze data, and generate reports. This can help you to make better decisions for your business.
  • Creativity: Bard can help you with tasks such as writing copy, creating scripts, and designing presentations. This can help you to be more creative and come up with new ideas for your business.

While not autonomous, it is superior in accessing and organizing data. As a result, Google Bard is a valuable tool for business owners seeking to boost productivity, reduce expenses, and save time.

Your Mission

Get more from your brick and mortar store.

Retailers are enhancing their digital footprint by offering a smooth user experience, maintaining high-quality website design and performance, providing engaging and informative content, securing reliable search engine listings, and executing outstanding social media strategies. A prime example of this is…

Glossier, which originated as a beauty blog and successfully transitioned into an ecommerce brand. They encourage their customers to interact with their brand in-store at every level, including product testing and creating social media-worthy experiences. 

 

Following this, here are three action items you can implement to elevate your online presence:

 

  1. **Enhance User Experience**: Ensure your website or online store is user-friendly and intuitive. This means easy navigation, quick load times, and a simple checkout process. Additionally, make your site mobile-friendly as a significant percentage of online shopping happens on mobile devices.

 

  1. **Create Engaging Content**: Offer valuable, interesting content that resonates with your target audience. This could be blog posts, product tutorials, user-generated content, or behind-the-scenes videos. Content should be designed to educate, entertain, or inspire customers, ultimately building a stronger connection with your brand.

 

  1. **Leverage Social Media**: Develop a robust social media strategy. Use platforms like Instagram, Facebook, or Pinterest to showcase your products, share customer testimonials, and engage with your audience. Consider creating a unique hashtag for your brand and encouraging customers to share their experiences with your products online, much like Glossier does. This not only increases visibility but also builds a community around your brand.

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